Navigation Redesign
Simplifying Complexity at Scale
The problem
The nav grew, the product didn't
When physical centres were added, the navigation had no logic to absorb them — too many items, cognitive overload, inconsistent across devices.
The decision
One entry point, not more items
Instead of adding a new menu item for physical centres, I unified both formats under a single "Find tutoring" entry. Users understand the full offering first, then discover how to access it.
The result
Better discovery, consistent across devices
Increased interaction with primary navigation and more balanced attention across page sections.
Challenge
Navigation that grew without a plan
Navigation had grown incrementally, with updates added without a coherent logic. This led users to perceive the platform as online-only, limiting awareness of the academy offering. Too many menu items created cognitive overload, and the architecture didn't scale across desktop, tablet, and mobile consistently.
Impact
More exploration, better attention
Post-implementation analysis showed increased interaction with primary navigation elements, greater scroll depth and exploration beyond the hero section, and more balanced attention across page sections.
What I did
A unified structure built for scale
- Unified all learning formats under a single entry point
- Reduced top-level navigation items to lower cognitive load
- Separated login access from exploration paths
- Designed mobile-specific behaviour with progressive disclosure
- Reviewed language and location strategy for SEO best practices
